The National Football League is on the verge of signing new rights deals with media partners that could see Amazon.com Inc. carry more games exclusively and TV networks pay as much as double their current rate.New agreements could be in place as early as next week. The television deals for the league’s Sunday and Monday franchises with Fox, NBC and ESPN are likely to run for as long as 11 years, they said.ESPN’s deal would go into effect after the 2021-22 season while the Fox, CBS and NBC agreements would kick in after the 2022-23 season. A deal with Amazon would result in a significant number of Thursday night games exclusively on its Prime Video platform and represent the league’s deepest foray into streaming. Those games wouldn’t be available on traditional television outside of the local markets of the two teams playing. Amazon has become an aggressive bidder for sports rights here and abroad. The company already has a relationship with the NFL Network and most recently by the Fox network, whose parent Fox Corp. shares common ownership with News Corp, the parent company of Wall Street Journal publisher Dow Jones & Co.
Amazon in talks to Carry Many NFL Games Exclusively on Prime Video

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March 29, 2025 5:53 AM
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